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Ad fraud & verificationMedia transparencyProgrammatic
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A marketer's checklist on mitigating ad fraud
Following the recent WFA webinar on ad fraud, and in particular bots, good and bad, Integral Ad Science (IAS) shared their six steps…
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Ad fraud & verificationDigital policyMarketing technologyBrand reputationMarketing operationsMarketing technologyMarketing effectivenessMarketing technology
Webinar: A Marketer's guide to digital ad fraud
This webinar with Integral Ad Science covers a comprehensive guide to digital ad fraud, especially in APAC.
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Ad fraud & verificationAudience measurementBrand safetyBrand safety
Webinar: The evolution of digital standards
This webinar with the Media Ratings Council (MRC) covers what you need to know to buy with…
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Ad fraud & verificationMedia governanceProgrammatic
Media Forum Meeting Overview (June 2019, Shanghai)
Overview of the Media Forum held on June 27th, 2019 in Shanghai
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Ad fraud & verification
Webinar: The new frontier for ad fraud
In this webinar, Dr Augustine Fou, one of the world’s preeminent ad fraud researchers, joins WFA to explore where ad fraud is…
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Ad fraud & verificationMedia governanceProgrammaticMedia transformation
Media Forum Meeting Overview (November 2018, New York)
Overview of the Media Forum held on November 7th, 2019 in New York.
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Ad fraud & verification
WFA statement on the '3ve' ad fraud schemes takedown
WFA has learnt today that the US Department Of Justice has announced that two international cybercriminal rings have been…
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Agency managementAgency remuneration & contracts
Código de buenas prácticas en licitaciones de agencias de publicidad (PERU)
El presente Código tiene como objetivo facilitar los procesos comerciales de Licitaciones entre Anunciantes y Agencias de…
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Ad fraud & verificationAudience measurementDigital policyAd blockingSelf-regulationValue of advertisingAgency managementBrand purposeBrand reputationData collection & privacy
Global Media Charter
The World Federation of Advertisers has published a Global Media Charter, designed to create the conditions for a marketing…
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Ad fraud & verificationAudience measurementAd blockingMedia measurementData & analyticsData-driven marketingMarketing effectiveness
Global viewability benchmarks 2017
WFA member benchmark on viewability. This survey represents the industry’s first collective set of benchmarks on the level of…
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Ad fraud & verificationMedia transparencyProgrammatic
Media Forum Meeting Overview (March 2018, Shanghai)
Overview of the Media Forum held in March 2018 in Shanghai.